The brief for this client was to create a brand identity and strengthen the social media presence of the business. Bay Sweets and Gifts are a sweet shop based in Whitey Bay, which attracts a mixture of customers, from the local customers that come in everyday to tourists from all over the country.
For the branding I created a logo design which reflected how it was different to the usual olde style sweet shops you see and it was more colourful and retro, and more associated with the eighties sweet designs such as Drumsticks and Refreshers.
The campaign I put in place to strengthen the Facebook presence was using a competition to entice consumers to like the page and follow Bay Sweets and Gifts, and in return they would have a chance of winning a prize. The campaign worked very successfully and the number of followers on Facebook almost tripled.